IBRIX Experiences Significant Growth in Media and Entertainment

Company Penetrates Top Animated Film Studios


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Billerica, MA, January 23, 2007 – IBRIX® Inc., the leader in scalable file serving solutions, today announced extraordinary customer momentum in the media and entertainment sector in 2006. Media and entertainment companies are experiencing rapid digital transformation: as animation rendering and visual special effects, for example, have become more advanced, data throughput requirements have jumped substantially, yet conventional file serving approaches have not kept pace.

In 2006, five of the top twenty revenue-grossing movies were animated, feature-length films, according to Reuters. The granularity required to create more lifelike characters–the hairs on a monster or reflections off a car’s bumper—all require significant amounts of computer-processing power. A single film may be comprised of over 150,000 frames, each rendered digitally. The inability to deliver data to processors can significantly impact film production schedules. Animated film studios such as Walt Disney Feature Animation and others have turned to IBRIX and its flagship offering, IBRIX Fusion™, to solve this file serving challenge.

”We realized that our legacy solution was not able to deliver the required performance needed to handle the visual richness and technical complexity of Meet the Robinsons,” said Jack Brooks, Vice President, Technology, Disney. “IBRIX Fusion removed I/O bottlenecks in our file systems, allowing our rendering application to perform as much as 100% faster in a stable and highly scalable environment, plus, we were able to migrate data on-the-fly without shutting down production.”

IBRIX Fusion is uniquely designed to significantly increase rendering performance for animated film production where current file serving techniques cannot scale to deliver adequate performance for this small file, read and cache-intensive application. First, IBRIX delivers exceptional data throughput to rendering nodes for both large and small files. Next, performance may be scaled by adding more cache to the file servers or by simply adding more file servers. Finally, IBRIX provides tremendous flexibility by dedicating separate servers for read and write operations and independent, online scaling of performance and capacity.

To learn more about how IBRIX is delivering highly performing file serving solutions to leading animated film studios, view the Webcast “Speeding to the Finish Line with Cars,” a replay of Pixar Animation Studio’s keynote presentation at the Storage Networking World Conference:
http://w.on24.com/r.htm?e=32852&s=1&k=EEA0542949D98F273DBEC627CDFAEB32&partnerref=ibrixpr.

“Media and entertainment companies are pushing the envelope of computing technology to its outer edge,” said Joe DeRosa, Vice President of Marketing, IBRIX. “Whether millions of consumers are requesting rich content or thousands of servers are rendering millions of objects for an animated scene, providing immediate access to file data is paramount. IBRIX Fusion enables fast, scalable access to data in real time, making it the optimal choice for content development and delivery.”

IBRIX FusionTM

IBRIX Fusion is a highly-available, scalable file serving solution that allows enterprise system administrators to build file systems that can scale to up to 100’s petabytes of capacity in a single namespace, and provide up to one terabyte per second of aggregate I/O throughput performance independently and non-disruptively. An enterprise-class solution, IBRIX Fusion is uniquely suited to meet the needs of the most demanding performance applications, as well as to meet the capacity, scalability, and manageability requirements of bulk storage applications.

About IBRIX, Inc.

IBRIX® delivers increased application performance to enterprise computing environments utilizing a unique parallel file serving solution. IBRIX Fusion™ is comprised of a single namespace parallel file system, a scalable volume manager, high availability features, and a comprehensive management interface. IBRIX Fusion is the most scalable, economical, multi-purpose file serving solution available for cluster computing, grid computing, and enterprise computing environments. Based on IBRIX’s patented Segmented File System™, IBRIX Fusion increases application performance, simplifies administration, and reduces total cost of ownership. The IBRIX Fusion file serving solution is available through leading OEMs. For more information, visit www.ibrix.com.

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IBRIX, IBRIX Fusion, and Segmented File System are trademarks of IBRIX, Inc. All other brands, products, or service names may be trademarks or service marks of the companies with which they are associated.

Press Contacts:
IBRIX, Inc.
Christine Newman
978-670-7400 x150
cnewman@ibrix.com

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